General Rules for Canonical Tags and HREFLANG Tags

General Rules for Canonical Tags and HREFLANG Tags

?We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be implemented. General rules for canonical tags: The canonical can be defined with a tag on the page, or passed as a...
The Evergreen Content Life Cycle

The Evergreen Content Life Cycle

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the...
A Love Letter to Average Position

A Love Letter to Average Position

Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search...
Redirects Using CloudFlare Workers

Redirects Using CloudFlare Workers

We are often asked to help prioritize redirects when a client runs into redirect count limits in Cloudflare. One solution is to put all of your redirects into a $5 service worker. I do have to give Patrick Stox credit, as he initially put me onto this idea sometime...
A Moment To Reflect

A Moment To Reflect

The recent tragedies involving SEOs has sparked some much needed discussion on the importance of honest communication, community, and ways we can be more healthy both physically and mentally.  I’m especially grateful to Jenny Halasz for her openness in...
Hat Tip to NerdWallet SEO Team

Hat Tip to NerdWallet SEO Team

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some...
Take-Aways from AMA with John Mueller on /r/TechSEO

Take-Aways from AMA with John Mueller on /r/TechSEO

NI’m selfishly writing this blog post to have consolidated list of notes from things I found important in the AMA from John Mueller.. so formatting may not be beautiful, but there should be some diamonds!? ?I’m going to post periodically with the updated...
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