Core Web Vitals Explained

Core Web Vitals Explained

Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as they can be difficult to initially decipher. Much of that can be said about their latest blog post,...
How Paid Advertising Complements SEO

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
Digital Marketing Tool Spotlight: iSpionage

Digital Marketing Tool Spotlight: iSpionage

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable...
Paid Advertising 101: CPC

Paid Advertising 101: CPC

Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost towards your budget. For example, you will not be charged when an ad appears on the search results pages. The cost is only incurred when an...
Paid Advertising 101: Clicks

Paid Advertising 101: Clicks

Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your platform’s shopping or display network, or within a user’s social media feed. Not to be confused with “interactions”—which measures more...
Paid Advertising 101: Impressions

Paid Advertising 101: Impressions

Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your platform’s ad network, or within a user’s social media feed. Each time the ad is displayed, the serving of the ad...
SEO Basics: Google My Business

SEO Basics: Google My Business

Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? They probably did not claim their Google Places, re-branded as Google My Business, listing in Google Maps, making a one-step...
Remove Images from Google

Remove Images from Google

Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has a smartphone, tablet, computer or some other device that can access the Internet. An unfortunate side...
How to Add a New User to WordPress

How to Add a New User to WordPress

Our step-by-step guide for adding new users to WordPress, and check out more of our helpful guides in our WordPress basics series. Before we do anything, you will need to log into your WordPress account through the admin page, which is typically found at /wp-admin/....
What to do about Unsolicited Guest Post Emails?

What to do about Unsolicited Guest Post Emails?

A quick guide on what to do about unsolicited guest posts… Analyze the value the guest post emails are offering, such as referral traffic. If there is no value, move them to spam. If the guest post spammer is wanting to post on your website, get them to send an...
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